Asics Gel Quantum 360 VII

Creation of over digital and social assets to launch realease of the Gel Quantum 360 VII shoe. The creative provided dozens of iterations of artwork, all consistent to the campaign vision, which included bright, bold and punchy graphics and copy.

Client: Asics
Agency: Chisel
Project: Gel quantum 360VII Campaign Launch

 
 

Digital and Web

Creative assets for all touchpoints of ecommerce and website banners. Including homepage, store and affiliate banners.

 
 

EDMs

Style-focused and design-focused version EDMs, featuring on-shoe key visual imagery and Yasuyuki Takada design theory.

 
 

Social

Mixed male, female, unisex on foot, unisex off foot, product design-focused social assets for Instagram and Facebook rollout internationally.

 
Graphic design content for instagram stories which contain the new Gel Quantum 360VII shoe by Asics, designed by Danny Armstrong.
 

Google ads

Static A/B tested google ads with clickthrough URLs.

 
 

Retouching

Campaign images were retouched to client needs, where briefed, ensuring colours were consistent across all digital comms.

 
 

Services completed in this project:

Graphic design, Layout design, Retouching, EDM creation, Social media design, Google and Digital ad design.